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Marcus Theaters Prairie Lakes Sun Prairie
5/19/2010
Prairie Development LTD announced, on May 18th, the addition of Marcus Theatres to its Prairie Lakes retail development in Sun Prairie.
Marcus is planning on the construction of a 16-screen theater, to include an Ultra Screen theatre and a restaurant and lounge. See the press release, below, for Ultra Screen info. Although the Sun Prairie Marcus Theater is not mentioned in that news release, it looks like we will also have the huge Ultra Screen too.
Press Release Published On: Thursday, March 25, 2010
MARCUS THEATRES® TO INSTALL DIGITAL RealD 3D SYSTEMS IN EIGHT 70-FOOT-WIDE ULTRASCREENS®
The first offering of UltraScreen XL3D, which will utilize RealD 3D technology, will be for this Friday’s release of How to Train Your Dragon on the 73-foot wide UltraScreen at the Marcus MajesticCinema in Brookfield, Wis. The additional seven UltraScreen RealD 3D installations are expected to be completed in time for the May 21, 2010 release of Shrek Forever After. With the addition of the eight UltraScreen 3D systems, Marcus Theatres will offer digital 3D at 61 screens at 43 locations in seven states – nearly 80% of its locations and 10% of its screens.
“The digital UltraScreen XL3D presentation on gigantic screens will be among the largest 3D screens in North America,” said Bruce J. Olson, president of Marcus Theatres. “Our signature UltraScreens allow moviegoers to experience blockbusters on a screen that is more than three-stories tall and five times the square footage area of a typical movie screen. By adding life-like RealD 3D technology to our UltraScreens, moviegoers will be speechless at the amazing quality and immersive images projected on the screen.”
Olson said the RealD 3D technology on such a large curved screen will create a visual experience so real moviegoers will feel part of the movie at every angle and dimension. “We are thrilled to be one of the select movie theatre exhibitors in the Midwest to provide this cutting-edge technology on huge screens for our guests. The Majestic UltraScreen XL3D will be the largest 3D screen in Milwaukee by a wide margin.
Earlier this month, the company announced plans to install an additional 19 RealD digital 3D systems at traditional screens in select theatre locations. The new installations are expected to be completed in April.
RealD will provide 3D projection technology and glasses for the eight Marcus UltraScreen XL3D auditoriums. UltraScreen XL3D will be offered at the following Marcus Theatres locations:
Wisconsin
Majestic Cinemas, Brookfield
North Shore Cinemas, Mequon
Point Cinemas, Madison
Marcus Cinema at the Renaissance, Sturtevant
12/15/09 Press Release:
CITY OF SUN PRAIRIE CITY COUNCIL APPROVES MARCUS
THEATRES PROJECT FOR PRAIRIE LAKES DEVELOPMENT
Sun Prairie, Wisconsin – The Sun Prairie City Council unanimously approved a 16-screen theatre complex project for Marcus Theatres that will feature a 500-seat Ultrascreen theatre, three dine-in “Cinedine” theatres, and a “Zaffiro’s Pizzeria” restaurant—representing the latest design concept by Marcus Theatres.
The location of this project will be in the Prairie Lakes Development in Sun Prairie’s Westside Neighborhood Development Area. The siting of Marcus Theatres newest facility here represents a major milestone in the development of this prime retail site into the unique commercial area that has been carefully planned by both the developer and the City. Marcus Theatres will be the second major tenant to be located in the 100-acre Prairie Lakes Development located in Sun Prairie’s Westside Neighborhood. A new 134,000 s.f. Target store opened in March of 2009.
Mayor Joe Chase said “Marcus Theatres is a welcome addition to Sun Prairie’s Westside Development. This theatre complex will offer another component to the leisure and entertainment amenities in our community.”
Council President John Muller added “We are very excited that a Wisconsin company the caliber of Marcus Corporation selected the City of Sun Prairie as the location of their newest project.”
The City of Sun Prairie worked in close partnership with both Marcus Theatres and Prairie Lakes Development to plan, review and approve the proposed project in less than two months.
Chad Fedler, Vice President for Prairie Development Ltd. said “We are very pleased with the City of Sun Prairie elected officials and City staff for the efficient approval process of the Marcus Theatres project. This now clears the way for a first class theatre complex and operator to begin construction in our Prairie Lakes Development.”
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OFFICE OF ECONOMIC DEVELOPMENT
300 E. Main St., Sun Prairie, WI 53590-2227
(608) 825-0894
FAX (608) 825-1183
www.cityofsunprairie.com
Marcus Theaters has signed a purchase agreement with plans to build a new sixteen screen movie theater in the Prairie Lakes Shopping Center Development. Plans are no doubt all based on approval from the Sun Prairie Building Commission and the City.
The facility will feature a seventy foot wide Ultrascren, in-theater dining and a full-service restaurant and bar.
Marcus is also considering another lot not far from its present location which is on High Crossing Boulevard near East Towne, I-90 / I-94 and Hwy 151.
The Prairie lakes location would be just off of Hwy 151 at Exit 100. It would be South of Hoepker Road and West of Cty. Hwy. C.
Press Release Below:
Milwaukee, Wis., August 24, 2009 - Marcus Theatres® today announced it has signed an agreement to purchase approximately 16-acres of land in the Prairie Lakes development in the city of Sun Prairie. The 100-acre development is located at the Northwest quadrant of County Highway C and U.S. Highway 151. The development will contain a mix of retail, restaurants, hotels and entertainment venues and is being developed by Prairie Development Ltd, a Madison-based company.
Marcus Theatres is considering a megaplex entertainment destination to replace its existing Eastgate Cinema property, which will remain in operation until the new theatre opens. The new entertainment destination would feature 16 movie screens, including a 70-foot-wide signature UltraScreen®, in-theatre dining and a full-service restaurant and bar.
“The Prairie Lakes development is one of two sites in the Madison-area we are contemplating,” said Bruce J. Olson, president of Marcus Theatres. “The Prairie Lakes site offers excellent visibility and accessibility and inclusion in a high-quality development. A final determination has not yet been made, but this site does offer additional options and flexibility for building an entertainment destination our guests will enjoy without the added challenge and financial risk of developing the surrounding property ourselves, which would be required with the other site,” added Olson.
The company still has an option to purchase the 26-acre site, known as “The Crossing” at Nelson Road and Highway 151 on the east side of Madison. The company has obtained approval from the Urban Design Committee, City of Madison Planning Commission and the City Council on the general development plan, but has not yet begun the second round of approvals required on the specific implementation plan.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), is the seventh largest theatre circuit in the United States and currently owns or manages 663 screens at 53 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin.
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states. For more information, visit the company’s web site at www.marcuscorp.com.